Sunday, 17 January 2010

existing campaigns

Right then. On thursday at our last group meeting we analysed V&A flyers, books etc and all agreed that the more graphic/illustrated ones stood out as communicating a lot more effectively with our target audience, as opposed to the photographic image.
I have hunted the internet and come across a few campaigns I particularly like. They are mostly quite simple graphic images, but I think they are strong in terms of how they communicate with their audience.

DDB for Saxsofunny - Sound Production Company:





by AMV BBDO for Museum Of Childhood (V&A!)



Two Worlds campaign by BBDO for Jeep.




Obviously we don't have an exact idea of what we are doing yet, but I thought this was all interesting stuff that could aid us in some way.

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