GUERRILLA ADVERTISING

I got this book out of the library today by Gavin Lucas and there's lots of interesting, clever stuff in there. There are lots of ideas and different forms of guerrilla advertising that I feel we could incorporate/adapt into our project.

I really like this idea of clean graffiti, simply one word that people would see everywhere. People would wonder what it means, what it's for. This could be the start of our project. We could create stickers/spray paint the word 'VANDALIST' in various locations to start the ball rolling.



A lot of large corporations use guerrilla advertising as a way of attracting attention and causing a stir: