I have been thinking about ways to update the V&A logo to create a more contemporary logo, one that could exist alongside the current V&A logo but used for marketing towards 16-25 year olds.
Current V&A logo:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_RXi7skA-_dq1usOvUddXvnNOHVz7IJH44XCxSXQMNPYjTVKDKLdVpgkm3ZBNoavzHgai_dBRV7xQw4w1wRVxxc49l9ZpIFMjGpLEmkB6Un3j6rrC4608SoByHRb_swF2-xOlFUBac9I/s320/valogo.jpg)
There's not anything wrong with it, I like the way the serif of the '&' symbol acts as part of the letter 'A' but I feel that to a 16-25 year old it seems a little dated. Anyway, I've been messing around with the idea of breaking the letters down into shapes.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4aYuHPZvlWIWqSMt7ZCAyWM-RXHuPCMw5glL1h5K3HbSlG-OLEOrLAjx2mrFG-KaXYWkq634nsn9_JILFph9sW_sj5oR_4a8zELWiY5p8lL8CWKyIfDrPEwsRCZ0XbqDnxO5iQOnX6zQ/s320/Picture+10.png)
leading onto these:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUb5iLof4Lo7l7bTAyABHtVCTthSisLYoziOfr6hwkjWVkfol1V3nRVySCpgGBX3p7usWinML4QgJ6dMZQGUNR58oJsCYsSqbI_G0VSJI8fIUZHvdzIS-kM0A334kq666NoQgekC5rhK8/s400/Picture+37.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_OlAGUcd8uzh8-DFguxhzDFErw6PN2sMz9g0wSWAVwFFgWLYURF7ZAs4qSKoXMCB4_L-UbN2KxOO69_DCQ5KWcdqSa3Lt0JIBoTYSy-e7qm1Xzf81u-fePB4T46BLN-DXHHZm65MlWBs/s400/Picture+36.png)
I liked the idea of using the initials 'VAM' standing for Victoria & Albert Museum as opposed to just the letters V&A. With some colour injected into them they could work??
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